Tien Wang
  • Professor
  • Tien Wang
  • Dr. Tien Wang received her Ph.D. in Business Administration at the University of Texas at Arlington with a major in marketing and minor in business statistics. Her research interests include digital marketing, consumer behavior, social commerce, brand communications, and influencer marketing. Her research works have been published in International Journal of Information Management, Journal of Business Research, Journal of Retailing and Consumer Services, Telematics & Informatics, Computers in Human Behavior, and International Journal of Human-Computer Interaction, among others.

  • Education

    University Texas at Arlington, PhD in Marketing

  • Research

    Marketing management, Consumer Behavior, Strategic Branding, Social commerce, influencer marketing

  • Contact

    06-2757575 -53562

Associate Professor

Assistant Professor

Tien Wang*, Mai Xuan Tai, & Trung Dam-Huy Thai (2021), “Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention,” International Journal of Information Management, 60 (October), (forthcoming), 102374

Tien Wang, Trung Dam-Huy Thai, Pham Thi Minh Ly*, and Tran Phuong Chi (2021), “Turning Social Endorsement into Brand Passion,” Journal of Business Research, 126 (March), 429-439

Hui Li, Che-Hui Lien, Stephen W. Wang, Tien Wang, and Weiwei Dong (2021), “Event and City Image: the Effect on Revisit Intention,” Tourism Review, 76 (1), 212-228

Trung Dam-Huy Thai and Tien Wang* (2020), “Investigating the Effect of Social Endorsement on Customer Brand Relationships by Using Statistical Analysis and Fuzzy Set Qualitative Comparative Analysis (fsQCA),” Computers in Human Behavior, 113 (December).

Tien Wang* and Fu-Yu Lee, (2020), “Examining Customer Engagement and Brand Intimacy in Social Media Context,” Journal of Retailing and Consumer Services, 54 (May), 102035.

Tien Wang (2017), “Social Identity Dimensions and Consumer Behavior in Social Media”, Asia Pacific Management Review, 22, 45-51.

Tien Wang*, Trong Danh Duong, and Charlie C. Chen, (2016) “Intention to Disclose Personal Information via Mobile Applications: A Privacy Calculus Perspective”, International Journal of Information Management, 36 (4), 531-542.

Tien Wang, Ralph K. Yeh*, Charlie Chen, and Zorikto Tsydypov (2016) “What drives electronic word-of-mouth on social networking sites? Perspectives of social capital and self-determination”, Telematics & Informatics, 33 (4), 1034-1047.

Tien Wang, Ralph K. Yeh, David C. Yen*, and Christyanto Ari Nugroho (2016), “Electronic and In-person Service Quality of Hybrid Services”, Service Industries Journal, 36 (13-14), 638-657.

Tien Wang, Ralph K. Yeh, David C. Yen*, and Mirhanna Gabrielle Sandoya (2016), “Antecedents of Emotional Attachment of Social Media Users”, Service Industries Journal, 36 (9-10), 438-451.

Tien Wang, Ralph K. Yeh, and David C. Yen*. (2015) “The Influence of Customer Identification on Online Usage and Purchasing Behaviors in Social Commerce.” International Journal of Human-Computer Interaction, 31(11), 805-814

JinWoo Kim, Luther Trey Denton and Tien Wang (2015). "Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials", International Journal of Integrated Marketing Communications, 7(1), 15-22.

Tien Wang*,Wesley LaVelle (2014). Examining the impact of social network structures on social commerce intention in social networking site context. Taiwan Journal of Marketing Science, 10(2), 127-142.



109 探討網紅贊助資訊揭露模式對消費者認知的影響

106 探討消費者在數位環境之顧客投入行為影響因素

104 從心理距離觀點探討價格排序效果對消費者網路購買決策之影響

103 氣候變遷調適的風險溝通:從傳播教育、生活實踐、到社會創新--氣候變遷調適-網路行動生活之耗能風險的知識推廣與生活實踐[科技風險溝通政策導向型研究計畫] (共同主持人)

102 探討社會資本對網路口碑的影響