Tien Wang*, Mai Xuan Tai, & Trung Dam-Huy Thai (2021), “Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention,” International Journal of Information Management, 60 (October), (forthcoming), 102374
Tien Wang, Trung Dam-Huy Thai, Pham Thi Minh Ly*, and Tran Phuong Chi (2021), “Turning Social Endorsement into Brand Passion,” Journal of Business Research, 126 (March), 429-439
Hui Li, Che-Hui Lien, Stephen W. Wang, Tien Wang, and Weiwei Dong (2021), “Event and City Image: the Effect on Revisit Intention,” Tourism Review, 76 (1), 212-228
Trung Dam-Huy Thai and Tien Wang* (2020), “Investigating the Effect of Social Endorsement on Customer Brand Relationships by Using Statistical Analysis and Fuzzy Set Qualitative Comparative Analysis (fsQCA),” Computers in Human Behavior, 113 (December).
Tien Wang* and Fu-Yu Lee, (2020), “Examining Customer Engagement and Brand Intimacy in Social Media Context,” Journal of Retailing and Consumer Services, 54 (May), 102035.
Tien Wang (2017), “Social Identity Dimensions and Consumer Behavior in Social Media”, Asia Pacific Management Review, 22, 45-51.
Tien Wang*, Trong Danh Duong, and Charlie C. Chen, (2016) “Intention to Disclose Personal Information via Mobile Applications: A Privacy Calculus Perspective”, International Journal of Information Management, 36 (4), 531-542.
Tien Wang, Ralph K. Yeh*, Charlie Chen, and Zorikto Tsydypov (2016) “What drives electronic word-of-mouth on social networking sites? Perspectives of social capital and self-determination”, Telematics & Informatics, 33 (4), 1034-1047.
Tien Wang, Ralph K. Yeh, David C. Yen*, and Christyanto Ari Nugroho (2016), “Electronic and In-person Service Quality of Hybrid Services”, Service Industries Journal, 36 (13-14), 638-657.
Tien Wang, Ralph K. Yeh, David C. Yen*, and Mirhanna Gabrielle Sandoya (2016), “Antecedents of Emotional Attachment of Social Media Users”, Service Industries Journal, 36 (9-10), 438-451.
Tien Wang, Ralph K. Yeh, and David C. Yen*. (2015) “The Influence of Customer Identification on Online Usage and Purchasing Behaviors in Social Commerce.” International Journal of Human-Computer Interaction, 31(11), 805-814
JinWoo Kim, Luther Trey Denton and Tien Wang (2015). "Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials", International Journal of Integrated Marketing Communications, 7(1), 15-22.
Tien Wang*，Wesley LaVelle (2014). Examining the impact of social network structures on social commerce intention in social networking site context. Taiwan Journal of Marketing Science, 10(2), 127-142.